by Geeta Sakhuja | Apr 15, 2020 | Blog
During this challenging time of confusion and uncertainty due to COVID-19, many brands are being forced to think on their feet and adapt quickly. Some brands are focusing on business continuity planning, so they can communicate early and often, while others are...
by Geeta Sakhuja | Mar 27, 2020 | Blog
Change can feel difficult in uncertain times, but it’s also what helps us get out of our comfort zone so we can evolve and grow as individuals. GET LIFT has been 100% virtual since last May, and it has worked well for us. We realize that due to COVID-19 a lot of...
by Geeta Sakhuja | Mar 11, 2020 | Blog
While CASL became a reality for B2B marketers in September 2017, there’s still plenty of confusion on what constitutes a violation. Everyone wants to avoid the penalties that can range from up to $1 million for individuals and up to $10 million for organizations when...
by Geeta Sakhuja | Aug 18, 2017 | Blog
There is a clear demand for your SaaS product as a steady flow of users have signed up for a free trial account. However, you’ve done the math and you’ve done some research on industry benchmark rates for trial conversation and your month over month lead conversion...
by Geeta Sakhuja | Jan 11, 2017 | Blog
When hiring a B2B Marketer, how do you decide whether to look for a generalist or a specialist? Making the wrong hiring decision can have dire consequences. It can be an expensive strain on your time, your team’s energy and your results. In a world where marketing...
