by Jenn Henry | Oct 24, 2019 | Blog
Managed Service Providers face marketing challenges that are not inherently present for all B2B companies. Due to the technical nature of MSP services, crafting marketing communications is more complex. The sales cycle is longer, necessitating nurturing to keep you...
by Jenn Henry | Aug 30, 2019 | Blog
Many members of the GET LIFT team attended ConEx 2019 in Toronto last week. It was 3 intense days of education, networking and idea sharing on everything to do about content. We would recommend this conference to B2B marketers as there were plenty of excellent...
by Jenn Henry | Aug 21, 2019 | Blog
Marketing mistakes aren’t unique to Managed Services Providers (MSPs). Anyone who has ever worked on any form of marketing campaign has stumbled, to some degree, when rolling out new initiatives. What’s interesting is, collectively MSPs seem to be tripping themselves...
