B2B Blogging
Transform your Blog into a Lead Generator
3 SIGNS THAT YOU MIGHT NEED A LIFT WITH YOUR BUYER PERSONAS:
- Your sales, marketing and product teams do not have a shared view on the attributes of your average prospect and how this prospect goes about their buying process.
- Your content and/or campaigns that contain generic messaging (aimed at all buyer personas) perform poorly.
- You’re relying on guesswork instead of real information as inputs to critical and expensive go-to-market decisions.
CONSISTENTLY PUBLISH HIGH-QUALITY CONTENT THAT HELPS YOUR BUYERS.
Company blogs have become a massive source of lead generation for business. In fact, 81% of businesses have reported their blog as “useful” or “critical” to B2B lead generation. Company blogs are a primary driver of website traffic and search ranking positioning, as well as an opportunity to present your brand as a thoughtful voice of the industry and an advocate of your buyer.
The challenge with B2B blogging lies within the expectations of frequency. Both internal and external stakeholders have been trained that successful company blogs are constantly updated on a regular cadence with new material. If you’re not maintaining a regular B2B blogging calendar with someone accountable for getting new blog posts published, it’s very easy for your business blog to become a “side-of-the-desk” activity.
HOW CAN WE HELP YOU?
The GET LIFT team of journalists and copywriters can make sure that high-quality content covering topics that matter to your buyers is consistently being published on your company blog. Our B2B clients generally select a package with four blog posts a month to complement their existing (usually infrequent and inconsistent) efforts.
MONTHLY BLOG PACKAGE
BLOGGING CALENDAR
Your dedicated content manager will maintain your company blogging calendar. This includes the process to complete each individual blog post as well as the topics for the next three months.
RESEARCH & OUTLINE
The GET LIFT team of strategic copywriters and journalists will conduct research on the topics, develop a point of view, create an outline for your approval and then write the blog posts for your business.
WRITE & PUBLISH
Based on the approved outline, our team will craft four blogs per month that integrate an appropriate use of keywords and links to ensure high search rankings. These blog posts can be attributed to your company or any individual on your team looking to raise their profile as a thought leader.