The LIFT Blog
For Customer-Centric Marketing Professionals
Your webinar is a content goldmine: 5 ways to reuse content you’ve already got
A successful B2B webinar shouldn’t be a “one and done” scenario. A webinar can actually be an incredible resource for content that you can use, reuse and repurpose in a variety of different ways to get even more eyeballs on your message. In fact, if you don’t use it...
4 Strategies for Attracting High-Quality Leads to Your Next Webinar
Looking to engage B2B leads and convert them into customers? You probably already know that hosting an informative, well-produced B2B webinar is one of the best ways to do that. So how do you get people to show up to your webinar? Promote it everywhere: start by...
Sink or Swim – Adapting Your Marketing During COVID-19
During this challenging time of confusion and uncertainty due to COVID-19, many brands are being forced to think on their feet and adapt quickly. Some brands are focusing on business continuity planning, so they can communicate early and often, while others are...
Working from Home due to COVID-19? Top 10 Tips from Our EXPERIENCED Remote Team
Change can feel difficult in uncertain times, but it's also what helps us get out of our comfort zone so we can evolve and grow as individuals. GET LIFT has been 100% virtual since last May, and it has worked well for us. We realize that due to COVID-19 a lot of...
CASL Compliance: How B2B Marketers Can Get and Manage Consent
While CASL became a reality for B2B marketers in September 2017, there’s still plenty of confusion on what constitutes a violation. Everyone wants to avoid the penalties that can range from up to $1 million for individuals and up to $10 million for organizations when...
5 Takeaways for Channel Marketers from #B2BMX
For the last few years, I’ve had a severe case of FOMO during late February. It’s the week of the B2B Marketing Exchange (B2BMX) conference, and I had only heard and read good things about it. This year, I decided to bite the bullet and spend a week in Phoenix. Of...
Managed Service Providers: 15 Questions to Help You Evaluate Marketing Agencies
Managed Service Providers face marketing challenges that are not inherently present for all B2B companies. Due to the technical nature of MSP services, crafting marketing communications is more complex. The sales cycle is longer, necessitating nurturing to keep you...
7 key takeaways from the Relevance19 Conference
In late September, a few of us from the GET LIFT team had the opportunity to attending Relevance ‘19, 360insights’ first-ever channel-focused conference in Toronto. It was a full-day event with over 100 attendees and I’m pleased to say it was definitely worth our...
Our key takeaways from ConEx 2019 by Uberflip
Many members of the GET LIFT team attended ConEx 2019 in Toronto last week. It was 3 intense days of education, networking and idea sharing on everything to do about content. We would recommend this conference to B2B marketers as there were plenty of excellent...
Managed Service Providers: Are You Making These 5 Marketing Mistakes?
Marketing mistakes aren’t unique to Managed Services Providers (MSPs). Anyone who has ever worked on any form of marketing campaign has stumbled, to some degree, when rolling out new initiatives. What’s interesting is, collectively MSPs seem to be tripping themselves...