Managed Service Providers: 15 Questions to Help You Evaluate Marketing Agencies
Managed Service Providers face marketing challenges that are not inherently...
7 key takeaways from the Relevance19 Conference
In late September, a few of us from the GET LIFT team had the opportunity to...
Our key takeaways from ConEx 2019 by Uberflip
Many members of the GET LIFT team attended ConEx 2019 in Toronto last week. It...
B2B Marketer Spotlight: Michael McCunney, Vice President of Marketing at Revenue Analytics Inc.
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are thrilled to feature Mike McCunney, VP of Marketing at Revenue Analytics. I...
20 Compelling B2B Channel and Partner Marketing Statistics
As a B2B Channel Marketing Agency, we’re very interested in the latest stats and trends that reflect the vendor and channel partner dynamic. Our clients often ask us about best practices and stats as they can be helpful when building a business case or when trying to...
B2B Marketer Spotlight: Dan Van Meer, Demand Generation & Digital Marketing Director at VersaPay
The B2B Marketer Spotlight provides a platform for some of our favorite B2B marketers to share insights about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are excited to feature Dan Van Meer, Director,...
Branded or Unbranded: What’s Right for Your Channel Partner Content?
In working with dozens of enterprise OEMs and ISVs over the years, one of the biggest frustrations we often hear is around the lack of channel partner engagement. Gartner echoes this complaint, stating that, in the average channel program, only 20 percent of partners...
B2B Marketer Spotlight: Mike Moore, Chief Sales and Marketing Officer at Averetek
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are excited to feature Mike Moore, Chief Sales and Marketing...
B2B Marketer Spotlight: Karen Nguyen, Director, Channel Marketing at Rogers communications
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are excited to feature Karen Nguyen, Director of Channel Marketing at Rogers...
The New SiriusDecisions Channel Operating Model
The SiriusDecisions Channel Operating Model is a comprehensive framework on the key processes and activities, by function, required to build, manage and grow a successful indirect business. As an agency, we use it with many of our clients when developing content and...
B2B Marketer Spotlight: Seth Lieberman, CEO of SnapApp
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice.This month we are excited to feature Seth Lieberman. Seth is the CEO of SnapApp, a...
3 Tips for Increasing SaaS Free Trial Conversion Rates
There is a clear demand for your SaaS product as a steady flow of users have signed up for a free trial account. However, you’ve done the math and you’ve done some research on industry benchmark rates for trial conversation and your month over month lead conversion...
B2B Marketer Spotlight: E Gilliam, Creator of Conference Call Bingo
Ever been on a conference call? Then it’s highly probable that you smiled, laughed or smirked when you recently came across a picture of a bingo card with the squares filled out with common phrases and faux pas that we’ve all heard. It’s also highly probable that you...