by David Pereira | Mar 25, 2021 | Blog
A successful B2B webinar shouldn’t be a “one and done” scenario. A webinar can actually be an incredible resource for content that you can use, reuse and repurpose in a variety of different ways to get even more eyeballs on your message. In fact, if you don’t use it...
by David Pereira | Feb 16, 2021 | Blog
Looking to engage B2B leads and convert them into customers? You probably already know that hosting an informative, well-produced B2B webinar is one of the best ways to do that. So how do you get people to show up to your webinar? Promote it everywhere: start by...
by Geeta Sakhuja | Apr 15, 2020 | Blog
During this challenging time of confusion and uncertainty due to COVID-19, many brands are being forced to think on their feet and adapt quickly. Some brands are focusing on business continuity planning, so they can communicate early and often, while others are...
by Geeta Sakhuja | Mar 27, 2020 | Blog
Change can feel difficult in uncertain times, but it’s also what helps us get out of our comfort zone so we can evolve and grow as individuals. GET LIFT has been 100% virtual since last May, and it has worked well for us. We realize that due to COVID-19 a lot of...
by Geeta Sakhuja | Mar 11, 2020 | Blog
While CASL became a reality for B2B marketers in September 2017, there’s still plenty of confusion on what constitutes a violation. Everyone wants to avoid the penalties that can range from up to $1 million for individuals and up to $10 million for organizations when...
by David Pereira | Mar 2, 2020 | Blog
For the last few years, I’ve had a severe case of FOMO during late February. It’s the week of the B2B Marketing Exchange (B2BMX) conference, and I had only heard and read good things about it. This year, I decided to bite the bullet and spend a week in Phoenix. Of...
