B2B Content & Marketing
Produce More Effective B2B Content
3 SIGNS THAT YOU MIGHT NEED A LIFT WITH YOUR BUYER PERSONAS:
- Your sales, marketing and product teams do not have a shared view on the attributes of your average prospect and how this prospect goes about their buying process.
- Your content and/or campaigns that contain generic messaging (aimed at all buyer personas) perform poorly.
- You’re relying on guesswork instead of real information as inputs to critical and expensive go-to-market decisions.
MOVE TO A SYSTEMATIC, EFFICIENT PROCESS AND PRODUCE B2B MARKETING CONTENT THAT WILL SATISFY YOUR BUYER AND YOUR GOALS.
In many B2B companies, the importance of marketing content is accepted. However many are still treating content as a tactic rather than a marketing strategy. This leads to an ad-hoc, scattered process that produces inconsistent, lackluster B2B marketing content pieces that rarely satisfy buyers or internal stakeholders.
A strategic approach to B2B marketing content solves these issues because content is now created with purpose, within a process and with the bigger picture in mind.
A CMI/MarketingProfs study shows that only 30% of marketers say their organization is effective at content marketing.
HOW CAN WE HELP YOU?
GET LIFT can help you connect the dots from your buyer insights, to your messaging, to your brand, to your content, to your buyers.
CONTENT MARKETING SOLUTION
We start with understanding what you have available today in terms of understanding your buyers and the buying environment. We do a rigorous review of your:
- Buying cycles
- Existing content
- Content process
Once we know what you have, we can move forward with creating the B2B marketing content strategy. Like all good strategies, it starts with a content goal and then delves into the specifics such as themes and messaging and the distribution plan that aligns to the watering holes of your buyers. Key areas of this distribution plan include:
- Your website properties
- Your blog
- Other digital properties including social
- Offline content
As all the different pieces of B2B marketing content are thought out, we’ll help you organize it into an editorial calendar that serves as your at-a-glance roadmap. To execute on your roadmap, we can help with the operationalization of your B2B marketing content development by mapping out the entire workflow process and defining the principles that should be adhered to, including:
- Brand, voice and style guidelines
- SEO considerations
Moving from the ad-hoc flurry to a systematic, efficient process will produce B2B marketing content that satisfies your buyer and your goals.