Messaging
Connect with your buyer
3 SIGNS THAT YOU MIGHT NEED A LIFT WITH YOUR BUYER PERSONAS:
- Your sales, marketing and product teams do not have a shared view on the attributes of your average prospect and how this prospect goes about their buying process.
- Your content and/or campaigns that contain generic messaging (aimed at all buyer personas) perform poorly.
- You’re relying on guesswork instead of real information as inputs to critical and expensive go-to-market decisions.
CREATE MESSAGING THAT IS FOCUSED ON BUYER NEEDS RATHER THAN PRODUCT FEATURES.
Persona-based messaging, when done well, enables you to connect with your personas and provide them with the answers and the certainty they seek. Content creators are able to produce consistent executions based on a deep understanding of prospects and how to best communicate in order to move them from one buying stage to the next.
HOW CAN WE HELP YOU?
We help marketers devise messaging that matters to their buyer personas. Our process is rooted in the SiriusDecisions “Messaging Nautilus” methodology which is centred on the buyer’s needs rather than the product’s benefits. Our team of strategic copywriters apply this messaging framework to gather inputs about your solution and target market. From these inputs they produce value statements and copy blocks. These elements then become the foundation for a variety of short-form and long-form asset types that will connect with your buyer in an emotional and practical manner.
By following this marketing messaging process, you receive the following deliverables that lead to differentiation, relevancy and connection:
MESSAGING NAUTILUS OUTCOMES
VALUE PROPOSITION
A crafted core value proposition for your buyer personas
INFLECTION POINTS
A mapping of each persona’s information requirements by buying stage
NARRATIVE ELEMENTS
The marketing messaging components that serve as the raw materials
ACTIVATION MAPPING
Korry Dickout
Senior Marketing Manager, Rogers Communications
By following best practices GET LIFT was able to identify our target markets and build personas. This allowed us to more effectively message to our clients and realize more MQLs.