Your webinar is a content goldmine: 5 ways to reuse content you’ve already got
A successful B2B webinar shouldn’t be a “one and done” scenario. A webinar can actually be an incredible resource for content that you can use, reuse and repurpose in a variety of different ways to...
4 Strategies for Attracting High-Quality Leads to Your Next Webinar
Looking to engage B2B leads and convert them into customers? You probably already know that hosting an informative, well-produced B2B webinar is one of the best ways to do that. So how do you get...
Sink or Swim – Adapting Your Marketing During COVID-19
During this challenging time of confusion and uncertainty due to COVID-19, many brands are being forced to think on their feet and adapt quickly. Some brands are focusing on business continuity...
Working from Home due to COVID-19? Top 10 Tips from Our EXPERIENCED Remote Team
Change can feel difficult in uncertain times, but it's also what helps us get out of our comfort zone so we can evolve and grow as individuals. GET LIFT has been 100% virtual since last May, and it...
CASL Compliance: How B2B Marketers Can Get and Manage Consent
While CASL became a reality for B2B marketers in September 2017, there’s still plenty of confusion on what constitutes a violation. Everyone wants to avoid the penalties that can range from up to $1...
5 Takeaways for Channel Marketers from #B2BMX
For the last few years, I’ve had a severe case of FOMO during late February. It’s the week of the B2B Marketing Exchange (B2BMX) conference, and I had only heard and read good things about it. This...
Managed Service Providers: 15 Questions to Help You Evaluate Marketing Agencies
Managed Service Providers face marketing challenges that are not inherently present for all B2B companies. Due to the technical nature of MSP services, crafting marketing communications is more...
7 key takeaways from the Relevance19 Conference
In late September, a few of us from the GET LIFT team had the opportunity to attending Relevance ‘19, 360insights’ first-ever channel-focused conference in Toronto. It was a full-day event with over...
Our key takeaways from ConEx 2019 by Uberflip
Many members of the GET LIFT team attended ConEx 2019 in Toronto last week. It was 3 intense days of education, networking and idea sharing on everything to do about content. We would recommend this...
Managed Service Providers: Are You Making These 5 Marketing Mistakes?
Marketing mistakes aren’t unique to Managed Services Providers (MSPs). Anyone who has ever worked on any form of marketing campaign has stumbled, to some degree, when rolling out new initiatives....
B2B Marketer Spotlight: Michael McCunney, Vice President of Marketing at Revenue Analytics Inc.
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are thrilled...
20 Compelling B2B Channel and Partner Marketing Statistics
As a B2B Channel Marketing Agency, we’re very interested in the latest stats and trends that reflect the vendor and channel partner dynamic. Our clients often ask us about best practices and stats...
B2B Marketer Spotlight: Dan Van Meer, Demand Generation & Digital Marketing Director at VersaPay
The B2B Marketer Spotlight provides a platform for some of our favorite B2B marketers to share insights about their job, their best tips, their B2B skill set, and showcase their marketing and career...
Branded or Unbranded: What’s Right for Your Channel Partner Content?
In working with dozens of enterprise OEMs and ISVs over the years, one of the biggest frustrations we often hear is around the lack of channel partner engagement. Gartner echoes this complaint,...
B2B Marketer Spotlight: Mike Moore, Chief Sales and Marketing Officer at Averetek
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are...
B2B Marketer Spotlight: Karen Nguyen, Director, Channel Marketing at Rogers communications
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are...
The New SiriusDecisions Channel Operating Model
The SiriusDecisions Channel Operating Model is a comprehensive framework on the key processes and activities, by function, required to build, manage and grow a successful indirect business. As an...
B2B Marketer Spotlight: Seth Lieberman, CEO of SnapApp
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice.This month we are...
3 Tips for Increasing SaaS Free Trial Conversion Rates
There is a clear demand for your SaaS product as a steady flow of users have signed up for a free trial account. However, you’ve done the math and you’ve done some research on industry benchmark...
B2B Marketer Spotlight: E Gilliam, Creator of Conference Call Bingo
Ever been on a conference call? Then it’s highly probable that you smiled, laughed or smirked when you recently came across a picture of a bingo card with the squares filled out with common phrases...
10 Tips to Drastically Improve your Channel Content
What percentage of your total revenues are sourced by your partner channel? Is there an opportunity to grow this number? Regardless of how you answered the 1st question, I’m sure the answer to...
How Our Agency Works with SiriusDecisions
In a previous blog post, we wrote why we subscribe to SiriusDecisions. We listed several reasons such as how we find the frameworks to be an excellent starting point when working to solve client...
B2B Marketer Spotlight: Linda Crowe, VP of Digital Marketing Solutions at Brightcove
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are...
Why are so many B2B organizations not getting the message?
Remember that childhood game where your class would line up and someone would whisper something into the first kid’s ear, then they’d turn and whisper it to the next one in line? The goal, of...
B2B Marketer Spotlight: Anne Renehan, Senior Product Marketing Manager at Adobe
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are...
Best and Worst Experiences of Working with a Marketing Agency
We’ve heard again and again from technology companies (and even some of our larger clients) that they were not getting what they needed from many of their agencies. They were too slow, too expensive...
Why Our Agency Subscribes to SiriusDecisions
Our B2B Marketing agency has subscribed to SiriusDecisions since 2010. This is not an investment that we take lightly, since it’s our largest marketing & training expense by a wide margin....
B2B Marketer Spotlight: Marcio Moerbeck, Director of Channel Marketing at Citrix
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice.This month we are...
5 Signs Your B2B Agency Hasn’t Evolved With You
The tell-tale signs are all evident. The infectious energy and enthusiasm you shared when you first got together have dissipated. Conversations are less frequent and feel mundane. Other priorities...
B2B Marketer Spotlight: Katie Martell, Marketing Consultant
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are...