Your channel partners are also part of seven other vendor channel programs.*
Is yours standing out?
GET LIFT empowers B2B channel marketers with the expertise they need to succeed in their ultra-competitive markets. From stronger customer insights to compelling content strategies to easy-to-use campaign kits, we help our channel clients build marketing tools that generate bottom-line impact.
Create digital marketing campaigns that your partners COVET AND USE.
Do your partners regularly use your co-marketing campaigns to generate leads? Are they taking advantage of all the MDF/co-op funds available to them? GET LIFT can help you gain the reputation of delivering easy-to-implement digital/social campaigns that also promote their respective brands.
60% | Up to 60% of market development funds (MDF) are not used on a quarterly basis. — ZINFI CUSTOMER SURVEY
GET LIFT has worked closely with other leading B2B organizations to deliver successful channel marketing programs.
“With GET LIFT, we have one meeting. They understand what we’re trying to do. They understand what our channel partners are trying to do. And they can run with it independently.”
Citrix
“GET LIFT is a true partner, taking our unique business needs into consideration and collaborating to build great content for our channel sales teams.”
American Express
“The GET LIFT team always finds creative ways to overcome challenges. They regularly provide us with helpful insights and are looking out for our best interests. And our sales channels love the content they produce.”
Brightcove
LEARN 10 TIPS to drastically increase channel marketing engagement.
Do you wish your partners adopted more of your programs? GET LIFT can help you deliver higher ROI on your channel investments by putting these valuable tips into action.
Don’t assume partners search your portal regularly. Make content easy to find.
Your partners want to sell their brand before yours, so make content customizable.
Regularly interview partners to ensure your content aligns to what they are currently selling
20% | In the average channel program, only 20% of partners are engaged and producing. — GARTNER
We get it! Channel Marketing is 2x the work and half the glory.
You need to engage and influence two major buyers: your partner channel and their customers. But when you’re successful, you both win!