Blackberry

Client
Industry Segment
Cybersecurity

Challenge

As one of the most trusted names in cybersecurity, BlackBerry is leading the charge to help protect global organizations against today’s rapidly evolving and highly sophisticated cyber threats. Built on the industry’s longest-running, continuously improving, predictive AI, BlackBerry solutions have been in market for almost a decade and are proven to stop more threats with less effort than anyone else in the industry.

This depth of expertise and knowledge is a key reason why the BlackBerry Threat Report is one of the most anticipated—and respected—content assets in the industry. The report is filled with cutting-edge analysis of the latest threats, details on key cybercriminal group activities, and insights on key industries being targeted—and has become a must-read for security industry personnel.

Solution

To help promote and support this now-quarterly release, the company turned to GET LIFT. In addition to designing the core report, we also created a holistic set of supporting materials and activation tactics to help promote the asset on organic and paid media channels.

Deliverables

  • Threat Report design
  • Executive Brief design
  • Promotional videos
  • Digital ads
  • Paid and organic social graphics and posts
  • Various website graphics
  • Animated (WebP) charts

Results

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