CleaRisk

A successful regional InsurTech provider, ClearRisk had built a strong presence in Canada and wanted to expand its risk and claims management solutions into the much larger US insurance market. However, with few contacts, an inexperienced marketing team and limited brand awareness, the company didn’t know where to start.

GET LIFT jumped in to expand their internal team capabilities and develop an effective marketing strategy to reach a set of targeted verticals and support their BDR efforts. Working closely with company executives, we built a detailed plan that would quickly raise the company profile without a massive budget. We developed a set of foundational content and made sure they got in front of the right eyes through a targeted social strategy. We also got accolades from industry leaders with our event and association strategy using a multi-channel program to attract targeted prospects before, during, and after the tradeshows.

• Marketing Plan
• Top-of-funnel “Day in the Life” videos
• Paid LinkedIn and geo-targeting campaigns
• BDR call scripts and emails
• E-books and blogs
• Event landing pages
• Booth graphics and signage

According to Sean Kennedy, Head of Marketing at ClearRisk, the results “speak for themselves.” Since the campaign launch, ClearRisk’s pipeline has grown 6X, the number of booked meetings has increased 7X and the sales cycle has been cut in half.