ShareFile

In 2023, ShareFile was spun out of Citrix (its former parent company) to be a standalone business unit of its new owner, Cloud Software Group. Previously positioned as a file sharing and storage solution for Citrix virtual desktop users, ShareFile now had the opportunity to rebrand and show the world that its solutions could do much more.

Now targeted at industries with extensive paper-based workflows such as accounting and legal, ShareFile wanted to show these demanding audiences that they “spoke their language” and could deliver a solution that, in addition of secure file sharing and storage, could help streamline workflows, increase productivity and collaboration, enhance employee and client experiences, and more.

To get the word out and help support their go-to-market efforts, ShareFile turned to GET LIFT to create a wide range of content directed at the accounting industry. Used across both owned/organic and paid media channels, these compelling content assets helped to articulate the advantages of using ShareFile for IT, CXOs and line-of-business employees.

• Top- and middle-funnel explainer videos
• Product-in-action demos
• Blogs
• Whitepapers
• Solution Guides
• E-books
• Topical one-pagers